Our vision is to create the ultimate dive watch brand where luxury meets practicality. We are committed to using upcycled materials to reduce waste and protect the oceans we love.

SDC Watches is underpinned by three core values:

  • Offer a luxury and practical dive watch that you are confident about taking into the water

  • Upcycle materials to reduce waste and protect our oceans

  • Educate and grow the dive community